AI Help Your Business
AI Help Your Business :- In today’s world, technology plays a very important role. With every passing day technology just becomes bigger and better.
The technology of AI has been gradually taking control of most of our daily activities. Artificial Intelligence or Machine Intelligence is the intelligence which is displayed by a machine in contrast with the natural intelligence displayed by humans and other animals.
Artificial intelligence was founded in 1956 as an academic discipline. At the beginning it had to face many disappointments followed by loss of funding.
Later in the twenty-first century, with the advance in the power of the computer and with large amounts of data and theoretical understanding, AI has experienced resurgence and has become an essential part of the technology industry, helping to solve many challenging problems in computer science.
Most of the Artificial or Machine Intelligence is associated with big-name companies like Google and Amazon. This is because to train an efficient AI vast volumes of data is needed which is very costly.
The monetary factor prevents the small companies to use AI into their business workflow. But with the advancement of technology, these days AI can easily be used for small businesses as well.
These are some of the tips on how AI help your business.
The different information about consumers, such as email, phone, social media, etc., collected from different channels and is compiled using CRM systems.
This is mainly done as it helps the sales department with all the required information which would be needed to interact with a consumer and thus helps to automate marketing and lead generation.
Nowadays, the AI function present in CRM platforms like SalesForce can help small businesses. SalesForce introduced its Einstein AI which allows the CRM application to be used in it.
Einstein AI can be used to record phone calls, collect and manage emails, social media posts, customer reviews and feedbacks. This allows the sales department of the business to understand and deal with a customer properly.
With the CRM technology, a businessman can get an insight of a customer and do the marketing with the customer more satisfactorily and efficiently. This is how AI help your business.
- Intelligent customer service solutions
To run a business successfully it is necessary to deal with the customer base very efficiently. Customer service and satisfaction is the key factor to the success of a business.
However, the quality of the service towards the customer may fall if the agents who deal with the customers have to do same tasks over and over again. They will lack the creativity and focus to deal properly with the customers.
So to increase the efficiency of the agents, AI Help Your Business AI software can be used which would help the business as well. AI software such as Digital Genius can be used to suggest or automate answers.
It can also be used to take messages and route them to the concerned agent who can handle the problem and solve it. Using this kind of AI can reduce customer handling time and can prove effective to achieve the goal of customer satisfaction.
- Used for marketing purposes
To manage the budgets of a market, it is required to have deep domain expertise, which entails additional and often undesirable costs for small businesses.
Nowadays, small businesses can rely on platforms of AI like Acquisio which can manage marketing operation in various channels. The AI analyze advertising performance and suggest budget in terms of pay per click.
Using this AI, businessmen can understand the engagement of the customer to their marketing campaign and reduce their cost per click.
Automation of regular bids and efficiency in budget monitoring means that the money will be saved which would have been required for hiring additional marketing staffs.
In the competitive world of business, it is necessary to know the strategy of your competitor and to react instantly to the change in market trends.
AI-powered competitive tools like Crayon can help as it can track the activity of the competitor across various channels. It can also track price changes and subtle modifications in messaging and PR activities.
Along with that it has powerful analytical capabilities to instantly spot the weakness and strengths of the competitor and help the businessman to adjust his tactics accordingly and never be fooled again.
Nowadays, where data is involved in business, AI is being used. The AI predicts the algorithms and based on that the business insights are drawn.
AI-enabled tools like Monkey Learn can use the data on their Google Sheets, CSV and Excel data without any need for coding and makes it easy to integrate. It can also be used to make an analysis of product review and distill them into useful reports.
All these features of AI Help Your Business by reducing the cost and time needed to review data of the business.