Disney World is often dubbed the happiest place on Earth, and they work hard to maintain that title. What sets this theme park apart from others, though?
One secret way that Disney parks keep guests engaged is through scent marketing. This innovative process triggers guests to shop more and remember their experiences better.
They’ve even patented scent blending technology for their rides.
If you own a business, then you’re likely wondering about the different types of marketing. Is scent marketing something that can boost your brand and business? Read on to find out!
What is Scent Marketing?
Scent marketing is a strategy that seeks to use the sense of smell to motivate behavior. It’s executed by diffusing specific scents to customers to elicit certain responses.
For instance, imagine walking into your favorite pizza shop. Smelling that iconic sauce and cheese will make you eager to eat! Smelling an off-putting dumpster smell will have you walking out the door, though!
Harness the power of smell by proactively diffusing scents at your business.
Can Scent Marketing Benefit Your Business?
When it comes to business marketing, your bottom line matters. The good news is that scent marketing has a direct impact on your profits.
Studies show customers spend 54% more in stores that use scent marketing.
Boosting your sales isn’t the only benefit you can take advantage of, though. Here are a few other perks of using this type of company marketing:
- Build brand loyalty
- Improve customer experience
- Create a lasting impact on customers
- Improve brand recognition
- Build value
Even better, scent marketing will benefit your employees, too! You’ll boost their mood, increase productivity, and create a warmer workspace.
Marketing Tips: How to Use Scents to Your Advantage
Do we have you convinced? The benefits of scent marketing make it a great option for many businesses. but, how do you pull it off? Here are some tips!
First, you have to pick your scent!
Match your scent to your business. For instance, coffee is great if you’re a coffee shop or library. Food aromas are great for restaurants. Crisp scents exemplify class.
Don’t limit your scent to one area. Make your whole store a smell-good experience. If you have a bigger store, get these extra large diffusers to do the trick!
At the same time, don’t overpower your customer’s senses. (Think Abercrombie and Fitch). Do your best to seek balance.
Will You Try Scent Marketing in 2022?
At its core, scent marketing is simple. When a place smells good and familiar, it makes you feel positive. This psychological trick makes consumers spend more. It also helps your employees feel good, too.
So, will you give this marketing tactic a try this year?
Are you looking for more business tips, tricks, and advice to help you get through 2022?
If so, then you already know you’re in the best place to get informed! Head over to our main blog section now to see more of our favorite content.