Some Tips That Make Your Business Productive

Business Productive
Business Productive
Business Productive

The world of business is a fast-paced world. The possibility of success and failure changes constantly. One has to quickly adjust himself to adapt accordingly to become successful in the world of business. The first and foremost criterion to make a business productive is to build the adequate amount of communication among the employees of the organization.

Better communication among the members can lead to free flow of ideas and the birth of new thoughts which can make the business productive.

In every business institution, each employee is assigned to a certain department in which he is most capable of. The process of division of labor reduces stress on a certain employee and increases the effectiveness of work.

To make a business productive, the effectiveness of work and team effort is most necessary. Business is like a game of tug of war, where teamwork is needed for achieving the desired success. For this trust and co-operation is mostly needed.

Apart from all the personal effort, with the help of advanced technology, one can make his business productive. Here are some of the tools that can make a business productive.

  • GrooveJar

In today’s world of online trading, it is important to drive traffic to one’s website for the sale of a product. But actual business is done when that traffic is converted and business is being done.

For most of the websites, the conversion rate is not only 3 percent. This means that 97 percent of the traffic leaves the website without making any purchase.

GrooveJar is a tool that optimizes the conversion rate of a website. It can optimize the 3 percent conversion rate to 4, 5 or even 6 percent. This can have a major impact on a business and can make a business productive.

GrooveJar provides several tools that can help in the collection of email, highlight the social proof and determine the fact why most of the traffic is leaving the website without making any purchase.

Optimization can also be a hands-on process as it includes test and experiments with various ranges of variables, fonts, colors, images and more.

But with the help of GrooveJar, the conversion rate becomes higher. The tool can drive up sales and can even work on autopilot, giving the user more time to focus on other areas of business.

  • Evernote

Say goodbye to handwritten notes, changing them into files and storing them in big cabinets. Those days are simply gone.

Evernote is a digital file cabinet where everything notes and documents can be stored. It also has the option to search and find documents whenever necessary.

Apart from that, with the help of Evernote, documents and files can be shared among colleagues, team members or collaborators and with whoever has the access to the files.

As the files are stored in the cloud, they can be viewed from anywhere with internet access using the tool’s app, website and desktop download.

Evernote can make a business productive as it gives the ability to tag specific keywords, acronyms, highlights and much more in the text so that they can never get lost.

Moreover, links, tables, attachments, checklists, audio recordings, handwritten notes and other types of media can all be added through Evernote.

  • ToDoist

Project management is a work with many hassles. From delegating responsibilities and information among colleagues to disseminating information, something always falls through the cracks.

With the tool ToDoist, project management becomes very easy. This tool prevents tasks from falling through by keeping track of every progress of the work.

Through this tool, one can see who is working on what part of the project and can even assess whether the person is capable of doing the work himself.

This means that there is a transparency in the whole work and the owner can easily control the whereabouts of the project through this tool, which makes his business productive.

  • Trello

Certain officials are assigned in an organization to mark the progress of a work. They mark the project from the beginning stage to its completion.

The work of Trello is the same, only it does the work digitally. The tool’s process is to put sticky notes and move them down the pipeline from ‘in progress’ to ‘done’.

Many business organizations use Trello to manage their content marketing. They create markers like ‘idea’, ‘first draft’, ‘second draft’, ‘edit’, ‘publish’ and much more to track the progress of their content. The tool Trello ensures that only the best quality content can get published to the blog.

Some Branding Mistakes You Should Avoid

branding mistakes
branding mistakes
branding mistakes

Whether you have a big, medium or a small business, the branding mistakes of your organization is the most important thing you should consider if you want to get successful.

Branding is very much important, as it helps to present your business in a certain light. Branding includes everything− from logo designing, packaging, text, font, website to right down to your business cards.

Many times, we come across news of a large business making enormous mistakes basically based on branding mistakes. While the small businesses are often met with the same fate, due to their small venture they never get any focus.

Most of the companies are likely to collapse due to the branding mistakes or the owners not understanding the importance of branding. Studies show that 63% of South African businesses collapse within two years, all thanks to the branding mistakes.

Many people think that ‘brands’ are always large and easily recognizable like Nike, Coca-Cola, Harley Davidson, etc. But like every business which was small once, a brand is also made from a scratch.

Here are some of the branding mistakes which should be avoided by all businessmen with a little bit of thought and planning.

  • Choosing a bad business name

What’s in a name? The most fatal branding mistake is made if the business name is chosen wrong. A lot of jokes, memes and wrong king of glances and gestures would be made towards the business if a wrong name is chosen.

Sometimes the names may become outdated or become too racist or sexist. While sometimes it might not make any sense in another country or language.

Naming a business is like naming your own baby which takes strategic process and thought. Think of such a name which would reflect the purpose and identity of the business. Moreover it should not be a cliché as it drives away the craze.

  • Being inconsistent

Another branding mistake is changing the aspects of the branding, like logo or font style, frequently. An inconsistent brand gives out the wrong message of being untrustworthy.

Moreover there should be sync between the various aspects of branding. The company name, logo, tag line, bio should be identical in all the websites, business cards or packaging.

  • Being miserly or penny pinching

Many businesses try to cut short and save every resource from wherever they see possible. The first place they get their hands to is their office. This is another type of branding mistake.

No customer would be pleased to walk into an office with poor lighting and decorations, like second-hand fan or broken chairs, etc. All of these give an impression that the business is not well-off and no customer would want to invest in an unsuccessful business.

Moreover the employees of the office should also be taken good care of. This would give them a sense of security and happiness that their satisfaction would lead to the way they treat the customers.

  • Not understanding your market

To make a business successful, the foremost thing a businessman should do is understand and anticipate the market in which he is working.

For your brand to be successful one should understand the needs and necessities of the target market. For this one has to do a lot of research and send out questionnaires to find out to find out what the target market wants and likewise has to develop the brand around those needs.

Moreover every new businessman should learn to distinguish between good and bad advice. If the person is new in the world of business, he should study and gather as much knowledge as he can.

Initially a bit of help can be appreciated. But a poor consultant will get paid to give poor advices which could lead to the downfall of the business.

  • Changing the brand and trying to be ‘hip’

Some companies make the mistake of transforming their classic and conservative brand into a more hip, cool or funky brand to attract more customers.

Well this is another form of branding mistake as this transformation is never going to be easy. Customers who have gotten used to the previous brand would find uncomfortable adjusting to the new one.

Moreover one should not change the brand name just to have a new image. If the sales are falling or the company wants to go into a new direction, then the rebranding could be a good suggestion.

  • Not keeping it simple and unique

Another branding mistake is complicating the brand. Most successful business knows the value of simplicity. The right choice of letters and words can bring out the simplicity. Once the brand is made, it should be enforced throughout the company.

It is always advisable to keep the brand name unique and not follow the law of herd mentality. The uniqueness of the brand can be the intriguing selling point to the path of success.

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Importance of Business Communication

business communication
business communication
business communication

Communication is the way of exchanging meaningful information between parties through the medium of speaking, writing or other forms.

The day-to-day activities of the world are based on communication. Be it the non-verbal form, like body language, gestures, eye contact, etc. or the more expressive verbal mode.

Communication is important in every sphere of life. Interpersonal relations, family, education, business, politics, etc. are all based on the modes of communication.

Business communication is the foundation pillar of any profitable organization. The success of any organization depends hugely on the efficacies of business communication.

The role or importance of business communication is as follows:-

Exchange of ideas and information

The world of business takes place between two or more interested parties− be it external or internal. Business communication makes these transactions easy and reliable.

Through business communication ideas and information are exchanged between the internal and external parties.

Through business communication and discussion, there is dynamism in ideas. This makes the activities more co-ordinated and helps in better achievement of desired goals.

Preparation of plans and policies

The success of any work is mainly based on how effectively the work is planned. Business communication helps in the making of organized plans and policies.

The basic layout of a plan requires the right amount of correct and relevant information. It is the work of the managers to collect information from reliable sources and share it with his co-workers via communication.

Execution of the plans and policies

It is not only the making of the plan but also executing it the proper way brings out the success of the work.

For timely execution of a work, managers often divide the task into various departments of the organization. With the help of business communication, the departments can coordinate the work among them and produce the desired end result on time.

Better communication increases efficiency

An efficient employee is always better than a hard-working but slow employee. In the fast-changing world of business, efficiency is needed to achieve more success.

Business communication can help a manager to discuss the objectives, plans, policies, rules, directives and other complex matters regarding the work freely with his employees.

With better communication, he can discuss the loops and potholes of the work. This, in turn, broadens the knowledge of the employees and helps them become more efficient. This, in turn, ensures a swift achievement of goals.

Taking important decisions and solving problems

The business world is always based on updated information. Outdated information stands no chance in this fast-changing world.

Effective business communication is the key to updates. At a crucial point, managers can take important decisions based on the updates which can lead to better results.

Business is a game of luck and fortune. And as we all know, with these two comes problem.

Business communication can play a major role in solving problems. Be it a time management issue or information gathering issue, good communication is effective in solving these problems.

Improves business relations and increases loyalty

Business prospers on the basis of a good relationship. A good relationship between the manager and his employees can ensure better success.

This can only be possible if there is an effective business communication between them. Apart from that, effective communication between organizations can improve business relations among them.

Foundation of a good relationship is based on the formation of loyalty which is in turn based on a good way of communication.

Loyalty inside an organization can improve the performance of the employees and in turn receive the praise of their seniors.

Removes controversies

Effective business communication allows information to flow freely and smoothly from one level to another.

This is very helpful when there is a matter of transaction or negotiation. The free flow of information and good communication can solve any controversies or discrepancies during the hours of business.

Improves publicity

The sale of any product is largely based on how it is displayed publicly. In this highly competitive business market, almost all the manufacturers are producing the same kind of product.

It is this effective business communication which can distinguish the products and allow the consumers to opt for the best one.

Ensures satisfaction between organization and customer

The main goal of any organization is too narrow the gap between them and the customers they are providing their valuables with.

Effective business communication is needed by the organization in order to sell their product to the customers.

Moreover, after the sale, if there is any grievance it is good communication which will sort the matter resulting in satisfaction between the customer and the organization.