Most people have attended webinars and on-demand workout classes or participated in online meetings at work. Many brands have created virtual events to captivate audiences, like a live stream concert.
Virtual event planning companies are organizers, marketers, and managers of virtual and hybrid events. They are full-service agencies and can offer optimal support by leveraging their years of experience creating unique virtual events at scale and deep working knowledge of the technology they use to host them. A key task that virtual event management services take on is creating personalized content for each attendee and distributing it across the event platform. This helps increase attendee engagement and prove ROI for the event organization. For many reasons, virtual event management services are essential for success in the digital age. They can also help attendees network during the event, provide access to recorded content afterward and provide feedback surveys. Using a virtual event platform that can assemble attendees worldwide eliminates travel expenses and reduces the time needed to prepare for an online event. However, the virtual event must be designed to engage multiple senses to create an impactful event that drives brand conversion.
Virtual events require an investment in technology that must be reliable. This is especially true if you’re hosting a session with attendees across time zones and countries. A good event management company will provide white-glove support, from planning and design to event operations, to ensure a seamless experience. Additionally, virtual event platforms are filled with a gold mine of data that can help planners measure the success of an event. From attendee satisfaction surveys to mobile event app data, planners can quickly collect and curate information about unique visitors, views, downloads, questions, content usage, and more. Virtual events can be a great way to get people to engage with your brand. For example, some brands have hosted cooking classes or guided tastings with celebrity chefs to offer attendees a fun, interactive experience. Other use cases include virtual concerts, motor show launches, and immersive experiences.
Virtual events are gaining traction with organizations that want to reach their audiences beyond the traditional in-person event or webinar. Immersive experiences like cooking classes and guided tastings are popular virtual events that bring attendees together with brands in new ways. Attendee engagement metrics are a must for analyzing the success of your virtual event. A simple way to measure this is the number of session registrations, but it is also important to take a deeper dive into the demographic data of those who register. Use real-time polling or surveys during sessions to gauge your attendees’ engagement. This will give you valuable business intelligence and help attendees stay engaged throughout the event. You can also encourage interaction by incorporating alertness checks where attendees are prompted to respond within a certain time frame. This will keep them engaged and also ensure that they have the opportunity to earn credits. This will improve event attendance numbers and help you measure the effectiveness of your virtual events.
Virtual event management services collect and store a wealth of data. These stats include registrations and attendance, social media mentions, qualified sales leads, and feedback surveys. Having this data at your fingertips enables you to analyze and improve your events in the future. For example, knowing how many attendees watched the entire presentation or if they engaged with your presenters can help you create and deliver content that resonates with your audience. Virtual event management services make creating an engaging online experience easier than ever. Use case examples include cooking classes or guided tastings led by celebrity chefs, product launches via video conferences, automotive events instead of in-person trade shows, and more. Many of these events are also being monetized by offering sponsors the opportunity to promote their products during or after the event. This allows you to bolster your marketing budget and engage more attendees with personalized follow-up. It also ensures you’re delivering value to your attendee audience, which can lead to brand loyalty and increased ROI.